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Premier League extends current television deal a further three years

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Premier League extends current television deal a further three years

The Premier League has agreed with current broadcasters to extend its current television deal a further three years.

Sky Sports, BT Sport, Amazon Prime Video and BBC Sport will continue to show Premier League fixtures until 2025.

The current deal -which was agreed in 2018- is worth Β£4.7 billion which represented a 10% decrease in value after value hit its peak and began to somewhat normalize.

An extension to the current deal will represent a success for the Premier League following the damaging financial impact made by COVID-19.

The deal has been completed in principle with the government under an exclusion order, which prevents rights from going on sale in the usual open-market auction.

A further drop had been anticipated by Premier League officials had the usual auction gone ahead.

The Premier League believe that renewals will provide financial solidarity to clubs and state that an additional Β£100 million will be provided to clubs throughout the football pyramid across the length of the deal.

That Extra funding will reportedly be available to over 1,000 National League, women’s, EFL League One and League Two clubs.

BT Sport declared that they will move their 12:30 lunchtime slot to an evening fixture when teams involved have played in Europe on the previous Wednesday.

FA chief executive Mark Bullingham claimed the deal will “help the pyramid get back on its feet.”

Although streaming service DAZN, is said to be preparing an official complaint to the Premier League over the lack of opportunity to potentially bid for live broadcast rights. Though Ben Dean of the DCMS claimed the deal was a “one-off” as a response to the impact of COVID-19.

 

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Matthew Smith is a passionate sports fan and student with a strong ambition to break into the sports media industry, with his expertise lying in football and cricket. Having received an unconditional offer to study Sports Business & Broadcasting at UCFB Etihad Campus in September 2020, Matt is continuing to improve the range and quality of his sports content. He created, produces and hosts the cricketing podcast Caught and Bowled, produces Football Manger 2021 content on his YouTube channel β€œmattfm” and currently writes for WBAReport. As a long-suffering West Bromwich Albion fan Matt has been through the highs and lows of supporting his team whilst also witnessing landmark moments in English cricket such as the first time England passed 400 in an ODI fixture at Edgbaston in 2015 and Jimmy Andersonβ€˜s record 11th wicket partnership with Joe Root against India in 2014.

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