The European Tour and PGA Tour have announced that they will work together in partnership as part of a “strategic alliance”
European and PGA Tour Announce Historic Partnership – What does this mean for golf?
The landmark agreement is set to signal a new era for global golf and see both Tours explore a number of different areas of collaboration. These include the scheduling and commercial opportunities, which are in development.
Part of the agreement sees the PGA Tour acquire a minority investment stake in European Tour Productions (ETP, the European Tour’s media production company), which produces and distributes content internationally.
PGA Tour commissioner Jay Monahan will also join the Board of the European Tour as part of their ‘strategic alliance’.
The Tours will also work in partnership across global scheduling, prize funds and playing opportunities for the respective parties, with details of those areas to be announced at a later date.
Reaction from both tours
Keith Pelley, chief executive of the European Tour, said: “This partnership is an historic moment for the game of golf and is a fantastic opportunity for both the European Tour and the PGA Tour to explore ways to come together at the very pinnacle of our sport and work in unison for the benefit of the men’s professional game.
“Today’s announcement is the formalisation of a closer working relationship between the Tours in recent years. It was one which was crystallized earlier this year when both Jay and I were part of the working group containing representatives of the four Majors and the LPGA, a group which helped shape the remainder of the golfing calendar for 2020 during unprecedented times.
“We shared the challenges of working through a year neither of us could have ever imagined and we found definite synergies in many areas of our respective Tours. That gave us the impetus to move forward together and arrive at this momentous announcement we are making today.”
Jay Monahan, Commissioner of the PGA Tour, said, “We are thrilled to announce this further strengthening of our partnership with the European Tour, and we look forward to working together for the benefit of the men’s professional game and for golf fans around the world.”
A significant new era for global golf.
The alliance between the @EuropeanTour and PGA TOUR will allow for further collaboration on scheduling and commercial opportunities.
— PGA TOUR (@PGATOUR) November 27, 2020
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